Accel
Sporteum Philippines · Philippines
Accel is a Filipino sportswear brand of sports shoes and apparel owned by Sporteum Philippines. It is known for outfitting basketball teams, leagues and Philippine national delegations at international games.
| Owner | Sporteum Philippines |
|---|---|
| Started | Around 2001 |
| Products | Sports shoes and apparel |
| Known for | Team, league and national delegation outfitting |
What is Accel?
Accel is a Philippine sportswear brand producing sports shoes and apparel. It is owned by Sporteum, and the brand marked its fourth anniversary in September 2005, placing its start around 2001.
Products and positioning
Accel covers performance footwear and team apparel. Its badminton shoes were cited by National Consumers as the best in their category, and the brand developed signature basketball shoes for Philippine Basketball Association players. Shoes are produced in partner factories in China to designs executed by Filipino staff, while apparel is made locally.
Sports sponsorship
Sponsorship has been central to the brand's identity. Accel has outfitted:
- PBA teams including Talk 'N' Text, Air 21 and Barangay Ginebra
- University varsity teams such as Mapua, UP, La Salle, Adamson and San Beda
- Referees in major, minor and varsity leagues
- Philippine athletes at the 2002 Busan Asian Games, the 2004 Athens Olympics and the 2005 SEA Games
Distribution
Accel reached consumers through sporting goods retail, including the Sports Central chain operated in SM malls across Luzon, where it ranked among the leading brands carried.
Why it matters
Accel is one of the few home-grown Philippine sportswear labels to compete with global brands on the court, building recognition through team outfitting and national representation.
Frequently asked questions
Is Accel a Filipino brand?
Yes. Accel is a Philippine sportswear brand owned by Sporteum.
What does Accel make?
Accel makes sports shoes and apparel, with a strong focus on basketball, badminton and team outfitting.