Augusta Sportswear
Augusta Sportswear Brands · United States
Augusta Sportswear is a US maker of team uniforms, activewear and spiritwear based in Augusta, Georgia. Its group, Augusta Sportswear Brands, also includes Holloway, High Five and Pacific Headwear.
| Headquarters | Augusta, Georgia |
|---|---|
| Group | Augusta Sportswear Brands |
| Brands | Augusta, Holloway, High Five, Pacific Headwear |
| Channels | On-field, decorator, corporate |
| Website | augustasportswear.com |
What is Augusta Sportswear?
Augusta Sportswear is an American sports apparel company based in Augusta, Georgia. It designs, manufactures and markets high-performance activewear and spiritwear for teams, coaches, athletes and fans, and describes itself as a leader in sports apparel, uniforms and accessories.
Products and positioning
The company's portfolio, known as Augusta Sportswear Brands, brings together several labels:
- Augusta Sportswear: team uniforms and performance wear
- Holloway: jackets and activewear
- High Five: team uniforms
- Pacific Headwear: caps and headwear, acquired in 2019
The group has also had an exclusive partnership with Russell Athletic covering team uniforms and performance wear.
Distribution
Augusta sells mainly through business channels rather than its own stores. The company has named the on-field performance, decorator and corporate channels as its main growth areas, supplying teams, screen printers and decorators, and branded corporate apparel programmes.
Why it matters
Augusta Sportswear represents the team and promotional side of the sportswear market, where blank and customisable garments are sold through decorators and dealers rather than to consumers in retail stores.
Frequently asked questions
Where is Augusta Sportswear based?
Augusta Sportswear is based in Augusta, Georgia, in the United States.
What brands does Augusta Sportswear Brands own?
Its portfolio includes Augusta Sportswear, Holloway, High Five and Pacific Headwear, which it acquired in 2019.