LOAP
LOAP is a Czech sportswear and outdoor clothing brand founded in 1993 by Miroslav Sláma. It designs, manufactures and wholesales outdoor apparel and equipment, sold in the Czech Republic and abroad.
| Founded | 1993 |
|---|---|
| Founder | Miroslav Sláma |
| Origin | Czech Republic |
| Online store | LOAP.cz |
| Website | loap.cz |
What is LOAP?
LOAP is a Czech brand of sportswear and outdoor clothing founded in 1993 by Miroslav Sláma. The company describes itself as a pioneer of sportswear and outdoor equipment in the Czech Republic.
Products and positioning
LOAP offers functional clothing for outdoor activities and everyday wear at accessible prices. The company develops and produces its own textile products rather than acting only as a distributor of other labels. Its products are widely listed on Czech comparison platforms, underlining the brand's mass-market reach.
Distribution
LOAP combines its own manufacturing with a wholesale business that supplies retail chains. It also runs the LOAP.cz online store and sells its products in export markets as well as at home.
- Own production
- Wholesale to retail chains
- E-commerce through LOAP.cz
- Sales outside the Czech Republic
Why it matters
LOAP is one of the Czech outdoor brands that emerged after 1989 and built scale through wholesale and private manufacturing, competing with international outdoor labels on price and availability in Central Europe.
Frequently asked questions
Who founded LOAP?
LOAP was founded in 1993 by Miroslav Sláma.
What does LOAP sell?
LOAP sells sportswear, outdoor clothing and outdoor equipment through wholesale, retail chains and its LOAP.cz e-shop.