Particle Fever
Particle Fever is a Chinese high-end designer sportswear brand launched in 2015. It makes premium athleisure for men and women that combines technology, art and culture.
| Launched | 2015 |
|---|---|
| Origin | China |
| Flagship | Shanghai |
| Technology partner | Polygiene |
| Website | pafev.com |
What is Particle Fever?
Particle Fever is an independent sportswear label from China, launched in 2015 and billed as the country's first high-end designer sports brand. Its identity centres on art, technology, culture and creativity, and it works with international key opinion leaders.
Products and positioning
The brand offers premium athleisure across menswear, womenswear and unisex lines. Through a partnership with the Swedish company Polygiene, its odour control and Stays Fresh technology was added to all menswear and unisex lines, with the women's collection following. The brand linked the partnership to the message "Wear More. Wash Less", which its marketing team described as increasingly relevant to Chinese consumers.
Distribution
- Mainly online sales
- Flagship store in Shanghai, with a Beijing store announced
- Distribution through luxury retailer Lane Crawford
The company's investors include veterans of Alibaba, Goldman Sachs, IDG and Uber/DIDI, and it has stated plans to expand into the United States.
Why it matters
Particle Fever was an early example of a Chinese brand positioning domestic sportswear at the designer end of the market, using textile technology and a sustainability message about washing less as part of its proposition.
Frequently asked questions
Where is Particle Fever from?
Particle Fever is a Chinese designer sportswear brand with a flagship store in Shanghai.
What does Particle Fever make?
It makes premium athleisure for men and women, treated with Polygiene odour control technology.