LI-NING 1990
Li Ning Company · China
LI-NING 1990 is the high end sports fashion line of Chinese sportswear company Li-Ning, launched in 2021. It sells apparel, footwear and accessories inspired by the brand's heritage and traditional Chinese art and culture.
| Launched | 2021 |
|---|---|
| Parent | Li-Ning |
| First store | Parkview Green, Beijing |
| Design influences | Blue dyeing, Song Dynasty pottery patterns |
| Website | lining.com |
What is LI-NING 1990?
LI-NING 1990 is a premium label created by Li-Ning, the Chinese sportswear company named after its founder, former Chinese gymnast Li Ning. Launched in 2021, it was conceived as a high end line built on the parent brand's heritage.
Products and positioning
The line covers clothing, footwear and accessories. Its design draws on traditional Chinese artistic and cultural details, such as ancient blue dyeing and patterns from Song Dynasty coloured pottery, and on Chinese philosophical principles.
The label has extended into performance categories such as golf, partnering with EternityX on high end golf products in 2026.
Distribution
LI-NING 1990 opened its first dedicated flagship store at Parkview Green in Beijing, followed by a store at Raffles City in Chongqing, and sits within the parent company's retail and online network.
Why it matters
LI-NING 1990 reflects the move by Chinese sportswear groups into premium price tiers, using national heritage and craft references to compete with international luxury sportswear.
Frequently asked questions
What is LI-NING 1990?
LI-NING 1990 is the high end sports fashion line of Chinese sportswear brand Li-Ning, launched in 2021.
Where is the LI-NING 1990 flagship?
Its first dedicated flagship opened at Parkview Green in Beijing, followed by a store in Chongqing.