Adanola
United Kingdom
Adanola is a Manchester-based activewear brand founded by Hyrum Cook. It describes itself as a social-first fitness apparel brand.
| Origin | United Kingdom |
|---|---|
| Base | Manchester |
| Founder | Hyrum Cook |
| Retail partners | Harrods, Selfridges, Flannels, END |
What is Adanola?
Adanola is a UK activewear brand based in Manchester. Trade press describes it as a social-first activewear brand and as a fitness apparel brand. It was founded by Hyrum Cook, who moved from chief executive into a creative role after nine years, as reported by The Industry.
Leadership and headquarters
Niran Chana, previously Chief Commercial Officer at Gymshark, was named as the new chief executive in that report. The company moved into two floors of the Grade II-listed Dantzic office block in Manchester's Noma district, about three times the size of its previous office in the Empress Business Centre, with 63 staff at the new headquarters.
Distribution
The report lists Adanola as stocked at Harrods, Selfridges, Flannels and END. It also says the company planned further expansion in the United States and wanted to grow its retail partner portfolio. This shows a mix of own online sales and selected department-store and fashion-retail partners.
Why it matters
Adanola is one of the UK activewear labels that grew from social-media-led direct sales into premium retail partnerships, with its leadership now drawing on experience from Gymshark.
Frequently asked questions
Where is Adanola from?
Adanola is an activewear brand based in Manchester, United Kingdom.
Who founded Adanola?
Adanola was founded by Hyrum Cook, according to trade press.