Perfect Moment
Perfect Moment is a luxury skiwear and activewear brand with origins in Chamonix in 1984 and its headquarters in London. It makes ski suits, outerwear, knitwear and swimwear for women, men and children.
| Origins | Chamonix, 1984 |
|---|---|
| Company established | 2012 |
| Headquarters | London |
| Speciality | Luxury skiwear |
| Website | perfectmoment.com |
What is Perfect Moment?
Perfect Moment is a luxury outerwear brand specialising in skiwear. The brand traces its origins to the mountains of Chamonix in 1984, and its design was inspired by filmmaker and skier Thierry Donard. The current company was established in 2012 and is headquartered in London.
Products and positioning
Perfect Moment combines technical performance with fashion-led styling. The range covers:
- Ski suits, ski jackets and ski pants
- Down jackets and knitwear
- Base layers, jumpsuits, tops and leggings
- Swimwear and activewear, added in 2016
- Accessories such as hats, gloves, headbands, goggles and belt bags
Collections are offered for women, men and children.
Distribution
The brand sells directly to consumers through its own online store and through wholesale partners, including luxury and sports retailers. It also offers a resale service for pre-owned pieces.
Why it matters
Perfect Moment is one of the brands that turned skiwear into a luxury fashion category, extending a winter sports identity into year-round activewear and swimwear.
Frequently asked questions
Where is Perfect Moment from?
Perfect Moment has its origins in Chamonix in the French Alps and is headquartered in London.
What does Perfect Moment sell?
Perfect Moment sells luxury skiwear such as ski suits and jackets, plus knitwear, activewear, swimwear and accessories.