Body Action
Bodyaction SA · Greece
Body Action is a Greek sportswear brand owned by Bodyaction SA, created in the early 1990s. It makes fitness and casual sportswear for men and women, sold through its own stores and international resellers.
| Country | Greece |
|---|---|
| Owner | Bodyaction SA |
| Created | Early 1990s |
| Lines | BDA Sport, BDA Jeans |
| Website | bodyaction.gr |
What is Body Action?
Body Action is a sportswear brand from Greece, owned by the Greek company Bodyaction SA and created in the early 1990s. It focuses on affordable activewear and casual sportswear for men and women.
Products and positioning
The brand has been organised into two lines:
- BDA Sport, aimed at fitness and training
- BDA Jeans, a sportswear and fashion line for casual wear
Prices have been positioned at accessible levels, from basic T shirts to padded outerwear.
Distribution
Body Action operates its own stores in Greece and has built an international presence through resellers in around 30 countries, with points of sale in markets across Europe, the Middle East, Africa and Asia, including Moscow, Johannesburg, Doha, Beirut, Riyadh, Shanghai, Brussels and Prague. Its expansion into France targeted jeans retailers for BDA Jeans and sporting goods stores for BDA Sport. It also sells through its own website.
Why it matters
Body Action is one of the Greek sportswear labels that have built a wholesale footprint well beyond their home market, competing on price in the activewear segment.
Frequently asked questions
Where is Body Action from?
Body Action is a Greek sportswear brand owned by Bodyaction SA.
What does Body Action sell?
It sells fitness wear under BDA Sport and casual sportswear under BDA Jeans, for men and women.