Maru
Maru is a British technical swimwear brand with more than 30 years of history. It makes training and performance swimwear, including ranges made from regenerated materials.
| Origin | United Kingdom |
|---|---|
| Category | Technical swimwear |
| Sustainable range | Ecotech, from ocean plastic |
| US partner | SwimOutlet.com |
| Website | maruswim.com |
What is Maru?
Maru is a swimwear brand from the United Kingdom specialising in technical swimwear for training and competition. The company has been operating for more than 30 years.
Products and positioning
Maru produces performance swimwear for men, women and young swimmers, including jammers, one piece training suits and briefs. Sustainability is a strong theme: much of its technical swimwear is made from regenerated materials, and its Ecotech range uses plastic bottles collected from the oceans.
Distribution
In the UK the brand is sold through specialist swimwear retailers such as Allens Swimwear, which also supplies swim clubs. Maru entered the United States in 2020 with SwimOutlet.com as its exclusive online retail partner, launching with a 21 style collection for adults and youth.
Why it matters
Maru is one of the British brands competing with larger names such as Speedo and arena in competitive and club swimwear, and its use of recycled fibres reflects wider pressure on sportswear makers to reduce reliance on virgin synthetics.
Frequently asked questions
Where is Maru swimwear from?
Maru is a British swimwear brand with more than 30 years of history.
What is Maru Ecotech?
Ecotech is Maru's swimwear range made using plastic bottles collected from the oceans.