Audimas
Audimas is a Lithuanian sportswear brand from Kaunas, with roots in a company founded in 1931. It makes sportswear and active lifestyle clothing for men and women and has outfitted the Lithuanian Olympic team.
| Founded | 1931 |
|---|---|
| Headquarters | Kaunas, Lithuania |
| Majority owner | LitCapital (60 per cent since 2018) |
| Known for | Lithuanian Olympic team wear |
| Website | audimas.com |
What is Audimas?
Audimas is a sportswear and active lifestyle brand headquartered in Kaunas, Lithuania. The company traces its origins to 1931, when it was established in Kaunas as a joint stock company. In 2018 the asset management firm LitCapital acquired a 60 per cent stake.
Products and positioning
The range covers sportswear and lifestyle clothing for men and women, including tops, outerwear, swimsuits, cycling jerseys, underwear, headwear, accessories, towels and backpacks. Audimas is closely linked with Lithuanian sport: it supplied official Lithuanian Olympic team wear for Summer and Winter Games from Sydney 2000 onwards and has sponsored basketball clubs such as Lietuvos rytas and Žalgiris, as well as the national athletics federation.
Distribution
Audimas operates directly run stores in major Lithuanian cities and in Riga, complemented by franchise stores in Lithuania and Ukraine and its own online store.
Why it matters
Audimas is the leading home grown sportswear brand in Lithuania, and its national team partnerships give it a visibility that few Baltic apparel brands achieve.
Frequently asked questions
Where is Audimas from?
Audimas is a Lithuanian sportswear brand headquartered in Kaunas, with origins in a company founded there in 1931.
What does Audimas sell?
Audimas sells sportswear and active lifestyle clothing for men and women, including outerwear, swimwear, cycling jerseys and accessories.