Helvetica Mountain Pioneers
Helvetica Mountain Pioneers is a French outerwear brand founded in 2016 that makes outdoor inspired parkas, down jackets and casualwear. Its pieces are designed for everyday use and protection against cold, wind and rain.
| Origin | France |
|---|---|
| Founded | 2016 |
| Focus | Outdoor inspired outerwear |
| Key products | Parkas and down jackets |
| Website | helveticamountainpioneers.com |
What is Helvetica?
Helvetica Mountain Pioneers, often shortened to Helvetica, is a clothing brand that began in France in 2016 with the aim of building a lifestyle as well as a label. Despite the Swiss sounding name, its origins are French. The brand focuses on outerwear with a mountain and outdoor feel, designed for weekends and daily wear rather than technical alpinism.
Products and positioning
The range is built around jackets and coats, complemented by casual pieces:
- Parkas, down jackets and coats
- Lighter jackets
- T shirts, shorts and cargo trousers
Materials are mainly polyester, with some cotton and nylon. Design features include utility led details, elasticated cuffs, panelled constructions, zipped ankles and fleece lined pockets, all intended to protect against cold, wind and rain while keeping a relaxed, easy fitting silhouette.
Distribution
Helvetica is sold through retailers and online platforms, including sporting goods retailer Decathlon's marketplace in France and British menswear retailer KJ Beckett.
Why it matters
Helvetica illustrates the strength of the outdoor inspired casual outerwear category, where young brands borrow mountain codes for urban customers and reach them through multi brand retailers and marketplaces rather than a large network of their own stores.
Frequently asked questions
Where is Helvetica Mountain Pioneers from?
Helvetica Mountain Pioneers is a French brand that started in 2016.
What does Helvetica sell?
It sells outdoor inspired outerwear such as parkas, coats and down jackets, plus T shirts, shorts and trousers.