29 October 2026International edition
Vol. I · No.
29 October 2026
AI IN FASHION
DAILY
The daily briefing on AI in the fashion business
Where fashion meets artificial intelligence.
Sportswear and outdoor

Snugpak

United Kingdom

Snugpak is a British outdoor brand that has made sleeping bags and insulated clothing in a West Yorkshire mill since 1977. Its gear is used by military forces, expeditions and campers.

Facts
Founded1977
BaseWest Yorkshire mill
Core productsSleeping bags, insulated clothing
AwardsQueen's Award for Enterprise 2002 and 2009
Websitesnugpak.com
Segment
Mid-market
Categories
OutdoorAccessories
Sales channels
WholesaleE-commerce

What is Snugpak?

Snugpak is a British manufacturer of sleeping bags, insulated clothing and outdoor equipment. Its home since 1977 has been a nineteenth century mill in West Yorkshire, where its core products are still designed and made.

History

Snugpak began in 1977 as a small cottage industry making insulated vests. It introduced the Force 7 insulated jacket in 1980 and pack-size sleeping bags in 1988, and became a notable military supplier from 1990. The original owners retired in 2006. The company has received the Queen's Award for Enterprise twice, in 2002 and 2009.

Products and positioning

  • Sleeping bags
  • Insulated jackets and smocks using its Softie insulation
  • Camping and travel accessories
  • Military equipment

Sleeping bags and insulated clothing are made in Yorkshire, combining automated cutting and quilting with traditional hand sewing, while some accessories are produced by partners. The company also uses its Reflectatherm reflective lining.

Distribution

Snugpak sells through outdoor and military specialist retailers as well as its own website.

Why it matters

Snugpak is one of the few outdoor brands still manufacturing insulated products at scale in the United Kingdom, serving both defence and consumer markets.

Frequently asked questions

Where is Snugpak made?

Snugpak's sleeping bags and insulated clothing are designed and made in a mill in West Yorkshire, England.

What does Snugpak sell?

Snugpak sells sleeping bags, insulated jackets, camping accessories and military equipment.

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