Ari
Ari is a Thai football brand and retailer founded in Bangkok in 2009. It sells football boots, equipment and clothing and supplies kits to Bangkok United.
| Founded | 2009 |
|---|---|
| Headquarters | Bangkok |
| Focus | Football |
| Kit partner | Bangkok United (since 2014) |
| Website | arifootball.com |
What is Ari?
Ari, also known as Ari Football, is a Thai sportswear company headquartered in Bangkok. It was founded in 2009 by a group of friends who shared a passion for football and began life as a single specialist retail store.
Products and positioning
Ari concentrates on football. Its offer covers football equipment, boots and clothing, and the company also manufactures custom team items. This narrow focus sets it apart from general sporting goods retailers in Thailand.
Distribution
From its first shop the business expanded into a chain, operating more than ten branches in Bangkok and other Thai cities by 2016. It also sells through its own website.
Sponsorship
Since 2014 Ari has supplied kits to the Thai League club Bangkok United, giving the brand visibility in domestic professional football.
Why it matters
Ari is an example of a Southeast Asian specialist that grew from retail into its own branded product and club kit supply, competing for football fans in a market long led by global sportswear companies.
Frequently asked questions
Where is Ari from?
Ari is a Thai brand headquartered in Bangkok.
What does Ari sell?
Ari sells football boots, equipment and clothing, and makes custom team kits including those of Bangkok United.