KAVU
KAVU is an American outdoor lifestyle brand from Seattle, founded by former fishing boat captain Barry Barr. It began with the Strapcap in 1993 and now makes headwear, apparel, bags and accessories.
| Founder | Barry Barr |
|---|---|
| First product | Strapcap, 1993 |
| Headquarters | Ballard, Seattle |
| Resale programme | KAVU Renew |
| Website | kavu.com |
What is KAVU?
KAVU is an outdoor and lifestyle brand based in the Ballard neighbourhood of Seattle. Its logo represents the Olympic Mountains.
History
Founder Barry Barr, a former commercial fishing boat captain, came up with the idea for the Strapcap on a Bering Sea fishing boat in 1991. The first product launched in 1993, when he sold Strapcaps from his car. Milestones include:
- 2001: opening of the Ballard flagship store
- 2004: introduction of the Rope Bag
- 2011: move into a renovated cannery building in Ballard, still the company's base
- 2018: 25th anniversary
Products and positioning
The range spans headwear such as Strapcaps, caps and beanies; apparel including shirts, fleece, jackets, shorts and dresses; bags such as backpacks, totes and hip packs; and accessories including wallets, sandals and socks.
Distribution
KAVU sells through its online store, its own retail stores and a network of independent outdoor specialty retailers. KAVU Renew offers pre-loved and sample gear for resale.
Why it matters
KAVU illustrates how an outdoor brand built on a single hero product can sustain independent specialty retail relationships while adding resale.
Frequently asked questions
Who founded KAVU?
KAVU was founded by Barry Barr, a former commercial fishing boat captain, who launched the Strapcap in 1993.
Where is KAVU based?
KAVU is based in a renovated cannery building in the Ballard neighbourhood of Seattle.