Daily Sports
Sweden
Daily Sports is a Swedish family-owned sportswear brand founded in 1995 that designs clothing for women, including golf wear. Its collections are sold in 28 countries through distributors.
| Founded | 1995 |
|---|---|
| Country | Sweden |
| Ownership | Family business |
| Reach | 28 countries (company information, 2018) |
What is Daily Sports?
Daily Sports is a sportswear brand from Sweden, operated by Daily Sports AB. It makes sportswear for women, with golf wear a prominent part of its collections. The company states its aim as making all women crave an active lifestyle.
History
The company was founded in 1995. It is a family business, and by the time of a 2018 company announcement it was being driven by the second generation of the family, with Ulrika Skoghag as chief executive.
Distribution
Daily Sports sells through distributors rather than a single direct channel. According to company information, its collections were sold in 28 countries through 20 distributors, and the Swedish market made up a minority of turnover.
The company describes itself as a Swedish family business, and its turnover is mostly generated outside Sweden, which shows how strongly it relies on export markets and on its distributor partners abroad.
Why it matters
Daily Sports is an example of a Swedish, women-focused niche in sportswear, where golf apparel is designed specifically for female players and sold internationally through a distributor network.
Frequently asked questions
Where is Daily Sports from?
Daily Sports is a Swedish sportswear brand run as a family business.
What does Daily Sports sell?
Daily Sports sells women's sportswear, including golf wear.