Primal Wear
Primal Wear is an American cycling apparel company founded in 1992 and based in Denver, Colorado. It makes cycling clothing and works as a custom apparel partner for clubs, teams and organisations.
| Founded | 1992 |
|---|---|
| Headquarters | Denver, Colorado, United States |
| Speciality | Cycling apparel |
| Service | Custom team kits |
| Website | primalwear.com |
What is Primal Wear?
Primal Wear, often referred to simply as Primal, is a cycling apparel brand from Denver, Colorado. Founded in 1992, the company designs clothing for riders and has become known for its graphic cycling jerseys and kits.
Products and positioning
Primal makes cycling apparel for recreational and enthusiast riders. A key part of the business is custom design: the company acts as a custom cycling apparel partner for organisations, producing branded kits for clubs, teams, events and charities.
- Cycling jerseys, shorts and related apparel
- Custom kits for teams, clubs and organisations
- Promotion of cycling for recreation, health and environmental conservation
Distribution
The brand sells through its own online store and through custom programmes run directly with organisations.
Why it matters
Primal is an example of a specialist sportswear company that combines a retail collection with a custom manufacturing service, a model that is common in cycling, where clubs and charity rides need their own branded apparel. The company also highlights its giving, stating that it contributes more than one million US dollars each year to nonprofits and charitable causes.
Frequently asked questions
Where is Primal Wear based?
Primal Wear is based in Denver, Colorado, in the United States.
What does Primal Wear make?
Primal Wear makes cycling apparel and produces custom kits for clubs, teams and organisations.