Strut-This
Strut-This is a women's activewear brand founded in 2011 in Los Angeles by a mother and daughter team. It designs and manufactures leggings, sports bras, joggers and athleisure in Los Angeles.
| Founded | 2011 |
|---|---|
| Founders | Mother and daughter team |
| Production | Made in Los Angeles |
| Focus | Women's activewear |
| Website | strut-this.com |
What is Strut-This?
Strut-This is an American women's activewear and athleisure brand founded in 2011 by a mother and daughter team, Cynthia, Raquel and Aubrey. The founders set out to design high quality, on trend and timeless activewear that women want to wear both for exercise and everyday life.
Products and positioning
The range covers training and lounge pieces:
- Ankle and 7/8 leggings
- Sports bras, tanks, tees and long sleeves
- Sweatpants, joggers and shorts
- Jumpsuits, cozywear and outerwear
The brand has also worked on capsule collections with partners, such as a collection with the lifestyle blog Happily Grey.
Production
Strut-This designs and manufactures its clothing in Los Angeles, using sourced high quality fabrics.
Distribution
The brand sells through its own website and through fashion retailers such as Revolve.
Why it matters
Strut-This is part of the wave of California made athleisure labels that blur the line between gym wear and casual fashion, with local manufacturing as a point of difference.
Frequently asked questions
Where is Strut-This made?
Strut-This clothing is designed and manufactured in Los Angeles, California.
Who founded Strut-This?
Strut-This was founded in 2011 by a mother and daughter team, Cynthia, Raquel and Aubrey.