Doite
Doite is a Chilean outdoor brand selling equipment, clothing and accessories for outdoor activities. It began with a basic camping gear catalogue and now has more than 40 stores across Chile.
| Country | Chile |
|---|---|
| Founder | Francisco Chung |
| Stores | More than 40, Antofagasta to Punta Arenas |
| Also in | Argentina, New Zealand, Norway |
| History | More than 40 years |
| Website | doite.cl |
What is Doite?
Doite is an outdoor brand from Chile offering equipment, clothing and accessories for outdoor activities. Its lines are designed for Chile's varied climates and are valued for both function and visual design.
History
The company was founded by Francisco Chung, who was born in Korea and came to Chile in the 1980s to work for an import company before leading his own firm. Doite grew from a basic camping gear catalogue over more than four decades into a brand that competes with international companies. Chung describes its approach as steady, gradual improvement rather than chasing trends.
Distribution
Doite has more than 40 stores from Antofagasta to Punta Arenas, including Coyhaique, and is also sold through department stores such as Falabella. It has expanded into Argentina, New Zealand and Norway, and takes part in the Made By Chileans programme, which lets it use the Marca Chile seal.
Why it matters
Doite is one of the Chilean outdoor brands that have built a national store network and begun exporting, in a market also served by international outdoor names.
Frequently asked questions
Where is Doite from?
Doite is an outdoor brand from Chile, with stores from Antofagasta to Punta Arenas.
Who founded Doite?
Francisco Chung, who came to Chile from Korea in the 1980s, leads and founded the company.