Asquith
Asquith is a London based yoga and activewear brand founded in 2002 by Alice Asquith. It makes clothing for yoga, Pilates and everyday wear from natural fabrics such as bamboo, organic cotton and Tencel.
| Founded | 2002 |
|---|---|
| Founder | Alice Asquith |
| Base | London |
| Materials | Bamboo, organic cotton, Tencel |
| Own fabric | Bambor |
| Website | asquithlondon.com |
What is Asquith?
Asquith, also known as Asquith London, is a British activewear brand founded by Alice Asquith, who launched its first pair of leggings in 2002. She started the label after working in television and struggling to find yoga clothing made from natural fabrics.
Products and positioning
The brand designs activewear and lifestyle clothing for yoga, Pilates and everyday wear, focusing on comfort and natural, plant based materials:
- Leggings and yoga pants
- Bras and vests
- Hoodies and sweatshirts
- Skirts, dresses and seasonal collections
Fabrics include bamboo, organic cotton and Tencel, as well as its own performance fabric, Bambor. Garments are made in ethical factories under responsible production standards.
Distribution
Asquith sells mainly through its own online store, supported by a community programme of yoga classes and wellness content.
Why it matters
Asquith was an early mover in natural fibre yoga wear, long before sustainability became mainstream in activewear. Its proprietary fabric and community led approach illustrate how small brands can differentiate in a category dominated by synthetic performance materials.
Frequently asked questions
Who founded Asquith?
Asquith was founded by Alice Asquith, who launched the brand's first leggings in 2002.
What is Asquith clothing made from?
Asquith uses natural, plant based fabrics such as bamboo, organic cotton and Tencel, plus its own Bambor fabric.