Castore
United Kingdom
Castore is a British performance sportswear brand founded in 2016 by brothers Tom and Phil Beahon. It describes itself as a global sportswear business with partnerships across football, rugby, cricket, Formula 1, tennis and golf.
| Country of origin | United Kingdom |
|---|---|
| Founded | 2016 |
| Founders | Tom and Phil Beahon |
| Acquisitions | Belstaff and Grenson |
What is Castore?
Castore is a British sportswear brand founded in 2016 by the brothers Tom and Phil Beahon. A Retail Gazette article on its tenth anniversary describes it as Liverpool-founded and as a global sportswear business.
Products and positioning
The brand makes performance sportswear under the slogan "Better Never Stops". Castore says its partnerships help it improve lightweight materials, breathability, stretch and durability. It lists partners across football, rugby, cricket, Formula 1, tennis and golf.
Expansion
Beyond sportswear, Castore has worked with Paul Smith on a collaboration and has acquired the British brands Belstaff and Grenson. Related headlines on the same page mention a second Liverpool store in 2020 and a first Glasgow store in 2021.
Its growth from a 2016 start into acquisitions of heritage brands shows how a performance sportswear label can broaden into wider fashion. The brand also lists partnerships with sports teams and athletes as part of how it develops its products.
Frequently asked questions
Where is Castore from?
Castore is a British brand, described as Liverpool-founded.
Who founded Castore?
Castore was founded in 2016 by the brothers Tom and Phil Beahon.