Josiny
Zhejiang Josiny Holding · China
Josiny is a Chinese women's footwear brand founded in 1998 in Wenzhou, Zhejiang. It sells flats, heels, loafers, sandals and boots, along with handbags, to young urban women.
| Founded | 1998 |
|---|---|
| Headquarters | Wenzhou, Zhejiang, China |
| Parent | Zhejiang Josiny Holding Co., Ltd. |
| First store | Kunming, 2007 |
| Website | josiny.com |
What is Josiny?
Josiny (Zhuoshini) is a Chinese women's shoe brand founded in 1998 in Wenzhou, Zhejiang province, one of China's major shoemaking hubs. It is owned by Zhejiang Josiny Holding Co., Ltd.
Products and positioning
Women's shoes form the core of the business:
- Flats, loafers and high heels
- Sandals and slippers
- Ankle boots and insulated winter shoes
- Casual and commuter styles
The brand also sells handbags and small leather goods. It targets young urban women and white-collar workers in the mass to mid-range segment, and in 2026 it repositioned itself as a leading Chinese comfortable women's shoe brand under the mission "Innovating for Fashion".
Distribution
Josiny opened its first dedicated store in Kunming in 2007 and has sold through department store counters, malls, boutiques and high street shops. It opened an e-commerce centre in 2010 and has since built an omnichannel presence, with regional bases in Shanghai and Guangzhou.
Why it matters
Josiny's move towards comfort reflects a broader change in Chinese women's footwear, where demand has shifted from dress shoes to versatile, wearable styles.
Frequently asked questions
Where is Josiny from?
Josiny is a women's footwear brand founded in 1998 in Wenzhou, Zhejiang, China.
What does Josiny sell?
Josiny sells women's shoes such as flats, heels, loafers, sandals and boots, as well as handbags.