DAPHNE
Daphne International Holdings · China
DAPHNE is a Chinese women's footwear and fashion brand owned by Hong Kong listed Daphne International Holdings. It sells shoes, apparel, bags and accessories for women.
| Parent | Daphne International Holdings (HKEX: 0210) |
|---|---|
| Group established | 1987 |
| Headquarters | Hong Kong |
| Focus | Women's footwear, apparel, bags and accessories |
| Website | daphne.com.cn |
What is DAPHNE?
DAPHNE is a women's footwear and fashion label from China. It belongs to Daphne International Holdings Limited, a group established in 1987, headquartered in Hong Kong and listed on the Hong Kong Stock Exchange under the code 0210. The DAPHNE brand entered the mainland Chinese market around 1990.
Products and positioning
Historically DAPHNE focused on women's shoes. The group has since broadened its offer to include apparel, bags and accessories, and the brand is being repositioned as a contemporary lifestyle label centred on fashion, comfort and female self-expression.
The group's portfolio includes:
- DAPHNE
- DAPHNE.LAB
- AEE
- SHOEBOX
Distribution
DAPHNE sells through stores in mainland China, its own online channels and online marketplaces in Asia.
Why it matters
DAPHNE has been a long standing women's shoe brand in mainland China since around 1990. Its shift from a pure footwear specialist to a broader lifestyle label reflects the wider pressure on Chinese footwear chains to adapt to changing consumer habits and digital channels.
Frequently asked questions
Where is DAPHNE from?
DAPHNE is a Chinese women's footwear brand owned by Hong Kong based Daphne International Holdings.
What does DAPHNE sell?
DAPHNE sells women's shoes and, increasingly, apparel, bags and accessories.