Teenmix
Xinbaili Shoes (Shenzhen) Co., Ltd. · China
Teenmix is a Chinese footwear brand aimed at younger consumers, which its website says was born in Hong Kong in 1999. It is described as a sub-brand of Xinbaili Shoes (Shenzhen) Co., Ltd., and the brand list names Belle International as its group. It matters as one of the mass-market women's shoe brands in China.
| Founded | 1999 (per brand) |
|---|---|
| Origin | Hong Kong |
| Operator | Xinbaili Shoes (Shenzhen) Co., Ltd. |
| Stores | 2,000 plus (per brand) |
| Segment | Footwear |
| Website | teenmix.com.cn |
What is Teenmix?
Teenmix is a Chinese fashion footwear brand sold in mainland China, aimed at younger consumers. Its website says the brand was born in Hong Kong in 1999 and has grown to more than 2,000 chain stores.
Ownership
The official site describes Teenmix as a sub-brand of Xinbaili Shoes (Shenzhen) Co., Ltd., which it calls China's largest footwear manufacturing and operations company. Industry listings associate Teenmix with Belle International, the Shenzhen-based group that was taken private in 2017 by Hillhouse Capital and CDH Investments, according to Wikipedia. The sources consulted do not confirm the current group structure in detail, and the brand's own site does not name Belle.
Products and positioning
The range covers women's and men's shoes, women's and men's bags, wallets and belts. The brand targets young shoppers and aims at the fashion-led mid-market rather than luxury.
Business model and distribution
Teenmix is sold through a chain of more than 2,000 stores according to its own site, which also references seasonal campaigns, including one for spring and summer 2022. Online and department store channels are typical for the group, but the sources consulted do not break down the channel mix, so none is documented here.
Why it matters
Teenmix is a long-running example of the chain-store model that made Belle's women's footwear brands large in China, built on volume, store reach and a young customer base.
Frequently asked questions
Who owns Teenmix?
Teenmix is described on its website as a sub-brand of Xinbaili Shoes (Shenzhen) Co., Ltd. It is associated with Belle International, which was taken private in 2017.
Where is Teenmix from?
Teenmix says it was born in Hong Kong in 1999. It sells mainly in mainland China.