29 October 2026International edition
Vol. I · No.
29 October 2026
AI IN FASHION
DAILY
The daily briefing on AI in the fashion business
Where fashion meets artificial intelligence.
Mass market and fast fashion

Tonlion

Boyang Holding · China

Tonlion (唐狮) is a Chinese casual wear brand founded in 1995 and operated by Ningbo Boyang Apparel Group. It sells trend led T-shirts, hoodies, jackets and trousers aimed at young consumers.

Facts
Founded1995
HeadquartersNingbo, Zhejiang, China
OperatorNingbo Boyang Apparel Group
StoresMore than 2,000 in China
Websitebeyondgroup.cn/tonlion.html
Segment
Value
Categories
WomenswearMenswearDenim
Sales channels
Own storesFranchiseE-commerce

What is Tonlion?

Tonlion, known in Chinese as 唐狮, is a casual apparel brand from Ningbo in Zhejiang Province, China. It is operated by Ningbo Boyang Apparel Group, part of Boyang Holding, and targets young Chinese consumers with a trendy, street influenced style.

History

Tonlion was founded in 1995, the year its operating company was incorporated in Ningbo. It has since grown into one of the well known names in Chinese youth casual wear and is regularly ranked among leading brands for couples' clothing in China.

Products and positioning

The brand covers casual and streetwear basics for men and women:

  • T-shirts, hoodies and knitwear
  • Jackets, padded coats and down jackets
  • Casual trousers, cargo pants and shorts
  • Matching couples' wear

Its pricing and style are geared towards students and young adults.

Distribution

Tonlion operates more than 2,000 physical stores, concentrated in East, North, Central and Northeast China.

Why it matters

With a store network of this size, Tonlion is a significant domestic player in China's mass market casual wear segment.

Frequently asked questions

Where is Tonlion from?

Tonlion is a casual wear brand from Ningbo, China, founded in 1995.

Who owns Tonlion?

Tonlion is operated by Ningbo Boyang Apparel Group, part of Boyang Holding.

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