29 October 2026International edition
Vol. I · No.
29 October 2026
AI IN FASHION
DAILY
The daily briefing on AI in the fashion business
Where fashion meets artificial intelligence.
Luxury and designer houses

Shuting Qiu

China

Shuting Qiu is a womenswear label founded in 2017 by the Chinese designer of the same name, a graduate of the Royal Academy of Fine Arts in Antwerp. It is known for bright colours, lively textures and painterly patterns.

Facts
Founded2017
DesignerShuting Qiu
EducationRoyal Academy of Fine Arts, Antwerp
FocusWomenswear
Websiteshutingqiu.com
Segment
Luxury
Categories
Womenswear
Sales channels
WholesaleE-commerce

What is Shuting Qiu?

Shuting Qiu is an eponymous womenswear label launched in 2017 by Chinese designer Shuting Qiu. She studied fashion at the Royal Academy of Fine Arts in Antwerp, and her graduate collection, She Lives in a Wonderland, brought her early recognition.

Design and positioning

The label is defined by fabrics with bright colours, lively textures and colourful patterns. Painting, a lifelong hobby, is central to the designer's process. For Spring/Summer 2021 she drew on the paintings, colour combinations and costume designs of Russian artist Natalia Goncharova. Qiu describes her customer as an independent, artistic woman, in her words the "Virginia Woolf kind of woman".

Recognition

  • Shortlisted for the LVMH Prize
  • Winner of VFiles Runway 10
  • Finalist for the 2020 H&M Design Award
  • Fall/Winter 2021 shown on the Milan calendar, followed by a Paris debut for Spring/Summer 2025

Why it matters

Shuting Qiu belongs to a generation of Chinese designers trained in European fashion schools who show on international calendars, bringing an art-led, maximalist sensibility to the global designer market.

Frequently asked questions

Who is Shuting Qiu?

Shuting Qiu is a Chinese fashion designer who founded her eponymous womenswear label in 2017 after studying in Antwerp.

What is Shuting Qiu known for?

The label is known for bright colours, rich textures and painterly patterns inspired by the designer's love of painting.

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