XU ZHI
XU ZHI is a London based womenswear label founded by Chinese designer Xuzhi Chen, a Central Saint Martins graduate. The brand focuses on craftsmanship and subtle, trend independent design and was a semi-finalist for the 2016 LVMH Prize.
| Founder | Xuzhi Chen |
|---|---|
| Base | London, United Kingdom |
| Education | Central Saint Martins |
| Recognition | LVMH Prize semi-finalist, 2016 |
| Website | xuzhi.co.uk |
What is XU ZHI?
XU ZHI is a designer womenswear brand created by Xuzhi Chen, a designer from China who studied at Central Saint Martins in London. The label is based in London while keeping close ties with the Chinese market.
History
Chen built the brand after his studies in London and gained early recognition when XU ZHI was named a semi-finalist of the LVMH Prize in 2016. The South China Morning Post has described how he sees London as his creative base and China as a key market to reach.
Products and positioning
The brand describes its aim as a timeless style that relies on subtle beauty, craftsmanship and poetic sentiment, without following trends. Its collections centre on womenswear with a strong emphasis on textile work and detail. XU ZHI is sold through luxury retail, including the online retailer Mytheresa.
Why it matters
XU ZHI belongs to a generation of Chinese born designers trained in London who have built labels with international stockists. It illustrates how emerging designers use competitions such as the LVMH Prize and the London fashion system to reach global luxury buyers while targeting Chinese customers.
Frequently asked questions
Who is the designer behind XU ZHI?
XU ZHI was founded by Xuzhi Chen, a Chinese designer who studied at Central Saint Martins in London.
Where is XU ZHI based?
XU ZHI is based in London, United Kingdom, while its founder is from China.