29 October 2026International edition
Vol. I · No.
29 October 2026
AI IN FASHION
DAILY
The daily briefing on AI in the fashion business
Where fashion meets artificial intelligence.
Luxury and designer houses

Mithridate

China

Mithridate is a Chinese luxury fashion brand that positions itself between British heritage and Chinese craftsmanship. It makes ready-to-wear, footwear, bags and accessories under a modern luxury banner.

Facts
OriginChina
Creative directorDaniel Fletcher (from 2025)
Previous creative leadDemon Zhang
Paris presenceGaleries Lafayette Haussmann pop-up
Websitemithridate.com
Segment
Luxury
Categories
WomenswearMenswearFootwearBagsAccessories
Sales channels
Department storesWholesale

What is Mithridate?

Mithridate is a Chinese luxury label that describes its territory as lying "between British Heritage and Chinese craftsmanship". Its design language references Savile Row tailoring alongside the influence of music and cinema, and it presents itself as a modern luxury house rather than a heritage brand.

Creative direction

Demon Zhang led the brand as its founding creative chief. In early 2025 the British designer Daniel Fletcher took over as creative director, bringing a London menswear perspective to the label.

Products and positioning

Under Demon Zhang, the Spring/Summer 2025 collection, titled Fusion, combined traditional craft from the ethnic minority heritage of Yunnan province with contemporary cuts. It featured structured gowns, voluminous capes, handcrafted velvet, loop knit textures, embroidery, Miao silver detailing, ice dyeing, bamboo weaving and beadwork, with prints referencing local spiritual motifs such as the tile cat.

The Spring/Summer 2026 range extended the offer into accessories and footwear, including:

  • Ellis sports flats and tassel loafers
  • Ranger travel bags
  • Garrett handbags

Distribution

Mithridate has presented its work in Europe through a pop-up at Galeries Lafayette Haussmann in Paris.

Why it matters

Mithridate is one of a group of Chinese designer labels building international visibility by pairing domestic craft heritage with Western tailoring references and international creative talent.

Frequently asked questions

Where is Mithridate from?

Mithridate is a Chinese luxury fashion brand that blends British heritage references with Chinese craftsmanship.

Who is the creative director of Mithridate?

British designer Daniel Fletcher became creative director in early 2025, succeeding Demon Zhang.

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