NE TIGER
NE TIGER is a Chinese luxury fashion label founded in 1982 by designer Zhang Zhifeng, known as Tiger Zhang. It combines Chinese clothing heritage with modern design, with a focus on haute couture.
| Founded | 1982 |
|---|---|
| Founder | Zhang Zhifeng (Tiger Zhang) |
| Focus | Haute couture |
| Country | China |
| Website | ne-tiger.com |
What is NE TIGER?
NE TIGER is a Chinese fashion and luxury label that sets out to merge Chinese culture and heritage with modern design. Its motto is to "integrate antiquity to the present, converge Chinese and Western". The brand was founded in 1982 by Zhang Zhifeng, known as Tiger Zhang, who describes himself as a defender and inheritor of Chinese clothing culture.
Products and positioning
The house is best known for its haute couture collections, which reinterpret traditional Chinese dress for contemporary occasions. NE TIGER positions itself firmly at the top of the market and has presented itself as one of China's first home-grown high-end brands.
Distribution
The brand operates its own boutiques. Its Shanghai store opened at Lippo Plaza, alongside international luxury houses such as Louis Vuitton and Zegna.
Why it matters
NE TIGER is frequently cited as a pioneer of Chinese luxury. Long before the current wave of interest in Chinese designers, it argued that China's own textile and dress traditions could support a domestic luxury house able to stand next to European names.
Frequently asked questions
Who founded NE TIGER?
NE TIGER was founded in 1982 by Chinese designer Zhang Zhifeng, also known as Tiger Zhang.
What is NE TIGER known for?
NE TIGER is known for luxury haute couture that blends traditional Chinese dress culture with modern design.