DIDU
DIDU is a womenswear label founded in 2018 by Chinese designer Di Du, a graduate of the Royal Academy of Fine Arts in Antwerp. It is known for sharp silhouettes and body conscious cuts and shows on the official Paris Fashion Week calendar.
| Founded | 2018 |
|---|---|
| Founder | Di Du |
| Training | Royal Academy of Fine Arts, Antwerp |
| Paris Fashion Week | Official calendar since 2021 |
What is DIDU?
DIDU is a womenswear brand created by Chinese designer Di Du. The label is rooted in both Antwerp and Shanghai and is defined by sharp silhouettes and body conscious cuts.
History
Di Du studied in the fashion department of the Royal Academy of Fine Arts in Antwerp and launched her label in 2018. In 2019 she won the VFILES competition and made her debut at New York Fashion Week. In 2021 the brand joined the official Paris Fashion Week calendar.
Products and positioning
DIDU's women's collections focus on shapes and cuts, technique and sustainable fabrics, combining modern garments with strong emotion. The brand's pieces, including bras, have been carried by international online retailers such as SSENSE.
- Body conscious womenswear
- Emphasis on cut and technique
- Sustainable fabrics
Why it matters
DIDU belongs to a generation of Chinese designers trained in Europe who have moved from emerging competitions to an official place on the Paris schedule.
Frequently asked questions
Who founded DIDU?
DIDU was founded in 2018 by Chinese designer Di Du, a graduate of Antwerp's Royal Academy of Fine Arts.
Where does DIDU show?
DIDU debuted at New York Fashion Week in 2019 and joined the official Paris Fashion Week calendar in 2021.