MASHA MA

MASHA MA is a womenswear label founded by Chinese designer Masha Ma, a Central Saint Martins graduate who has shown in London, Paris and Shanghai. The brand is known for futuristic, feminine and minimalist ready to wear.

What is MASHA MA?

MASHA MA is a designer womenswear brand created by Masha Ma, a designer from China. She describes her label as "modern, chic, femininity", and her collections are known for a futuristic, minimalist aesthetic with frequent use of white.

History

Ma completed an MA in womenswear at Central Saint Martins in 2008, assisting Veronique Branquinho and Alexander McQueen during her studies. Her graduate collection was bought by B Store in London. She went on to present collections in London and Paris, debuting her Spring/Summer 2013 collection, "Betta Storm", at Paris Fashion Week in October 2012, and has also shown at Shanghai Fashion Week.

Products and positioning

The label produces seasonal ready to wear collections. Inspirations have ranged from industrial settings such as New York's Meatpacking District to natural forms like snowflake crystals. Ma has spoken about moving Chinese fashion beyond the idea of "Made in China", and she imports fabrics in small orders rather than following mass production practice.

Distribution

Early stockists included Spiga 2 in Milan and Harvey Nichols in Hong Kong and Istanbul.

Why it matters

Masha Ma was one of the first Chinese designers of her generation to build a presence on the Paris schedule and is listed in the BoF 500, making her label a reference point for Chinese designer fashion internationally.

Frequently asked questions

Who is Masha Ma?

Masha Ma is a Chinese fashion designer trained at Central Saint Martins who founded her eponymous womenswear label.

Where does MASHA MA show?

The brand has shown in London and Paris, debuting at Paris Fashion Week in 2012, and also at Shanghai Fashion Week.

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