90FUN
90FUN is a Chinese luggage and travel goods brand founded in Shanghai in 2015. It makes hard-side carry-on suitcases, backpacks and travel accessories aimed at business and frequent travellers.
| Founded | 2015 |
|---|---|
| Headquarters | Shanghai, China |
| Also known as | NINETYGO |
| Main products | Carry-on suitcases, backpacks, travel accessories |
| Website | 90fun.com.cn |
What is 90FUN?
90FUN, also traded as NINETYGO, is a Chinese travel goods brand launched in February 2015 and based in the Huangpu district of Shanghai. The company designs hard-side carry-on suitcases, backpacks and travel accessories, with business and frequent travellers as its core customers.
History
The brand was backed from its start by investors linked to the Xiaomi ecosystem. Its angel round came from Shunwei Capital and Xiaomi, followed by a Series A from JD Digits and a Series B from Shunwei Capital and Co-Share Capital.
Products and positioning
The range centres on luggage built around technical details. Listed features include:
- Aluminium-magnesium alloy frames
- Dual TSA-approved locks
- Silent spinner wheels
- Backpacks and smaller travel accessories
In Europe the brand is visible through the Xiaomi 90 Fun carry-on, an aluminium case of about 31 litres with a ribbed hard shell, sold by online retailers such as Galaxus.
Why it matters
90FUN is an example of how Chinese consumer electronics ecosystems have extended into fashion-adjacent categories such as luggage, using co-branding and online retail to reach international shoppers.
Frequently asked questions
Where is 90FUN from?
90FUN is a Chinese brand based in Shanghai, launched in 2015.
Is 90FUN related to Xiaomi?
Xiaomi was among its early investors, and some of its suitcases are sold internationally as the Xiaomi 90 Fun carry-on.