Wanlima

Wanlima is a Chinese leather goods brand from Guangzhou, operated by Guangdong Wanlima Industry Co., Ltd. since 1993. It designs and sells handbags, wallets, luggage, shoes and accessories.

What is Wanlima?

Wanlima is the main brand of Guangdong Wanlima Industry Co., Ltd., a leather goods company founded in 1993 and headquartered in Guangzhou, in China's Guangdong province. The company is listed on the Shenzhen Stock Exchange.

Products and positioning

Wanlima designs, develops, manufactures and sells leather goods. Its main product lines are:

• Handbags and wallets
• Trolley cases
• Leather shoes and belts
• Accessories such as glasses, scarves and key chains

Alongside Wanlima, the group operates the brands Saint Jack and Coome, giving it several labels across different styles and customers within the leather goods category.

Why it matters

Guangzhou and the wider Guangdong region form one of the world's largest clusters for bag and leather goods manufacturing. Wanlima is an example of a company from this cluster that has built its own consumer brands and taken them to the stock market, rather than producing only for other labels. Its multi-brand structure reflects a common strategy among Chinese accessories companies seeking to reach different segments of a large domestic market.

Frequently asked questions

Where is Wanlima from?

Wanlima is a leather goods brand from Guangzhou, China, operated by Guangdong Wanlima Industry Co., Ltd.

What does Wanlima sell?

Wanlima sells handbags, wallets, trolley cases, leather shoes, belts and accessories.

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