BOLON
Xiamen Yarui Optical · China
BOLON is a Chinese eyewear brand from Xiamen, owned by Xiamen Yarui Optical, which was founded in 2004. It makes sunglasses and optical frames and is described as China's largest eyewear brand.
| Owner | Xiamen Yarui Optical |
|---|---|
| Company founded | 2004 |
| Headquarters | Xiamen, China |
| Partner | Essilor (50% stake from 2013) |
| Website | bolon.com |
What is BOLON?
BOLON (Chinese: 暴龙) is an eyewear brand from Xiamen in south-east China. It belongs to Xiamen Yarui Optical, a company founded in 2004 that also owns the Molsion brand. BOLON is described as the largest eyewear brand in China.
History
In 2013 the French lens group Essilor acquired a 50 per cent stake in Xiamen Yarui Optical, linking the Chinese brand with one of the world's leading optical companies. The partnership supported BOLON's growth beyond its domestic market.
Products and positioning
BOLON focuses on two main categories:
- Mid-range fashion sunglasses
- Optical eyeglass frames
Its positioning sits between mass market and premium designer eyewear, appealing to style-conscious Chinese consumers.
Distribution
Beyond optical retailers in China, BOLON has expanded into travel retail, making its Asian travel retail debut with DFS Group and gaining a listing at Singapore Changi Airport. It is also sold through online optical retailers in Europe.
Why it matters
BOLON is one of the clearest examples of a Chinese fashion accessory brand reaching scale at home and then moving into international channels with the backing of a global industry partner.
Frequently asked questions
Who owns BOLON eyewear?
BOLON is owned by Xiamen Yarui Optical, in which Essilor acquired a 50 per cent stake in 2013.
Where is BOLON from?
BOLON is a Chinese eyewear brand based in Xiamen.