BASTO
Belle International · China
BASTO (百思图) is a Chinese women's footwear brand launched in 2001 and part of the Belle International shoe portfolio. It positions itself as a "light fashion" label offering sneakers, flats, clogs and Mary Jane shoes.
| Founded | 2001 |
|---|---|
| Origin | Shanghai, China |
| Parent | Belle International |
| Category | Women's footwear |
| Chinese name | 百思图 |
What is BASTO?
BASTO, known in Chinese as 百思图, is a women's shoe brand from China founded in 2001 and originating in Shanghai. It is one of the shoe brands of Belle International, the Shenzhen based footwear group founded in 1991 that is among China's largest women's shoe retailers. The brand is operated through Xinbaili Footwear (Shenzhen) Co., Ltd.
Products and positioning
BASTO describes itself as a light fashion footwear brand for women, built on colour, light decoration, light technology and light materials. A related light posture concept encourages women to focus on their emotions, bodies and lives. The range covers everyday and trend led styles, including:
- Chunky "dad" sneakers and casual sneakers
- Flats, including buckle flats
- Mary Jane shoes
- Platform clogs and ankle boots
- Loafers
Distribution
Alongside the Belle group's retail network in China, BASTO sells online through official flagship stores on Chinese e-commerce platforms such as JD.com.
Why it matters
BASTO illustrates how Belle International runs a multi brand portfolio, using distinct labels such as Staccato, Teenmix and BASTO to address different segments of China's women's footwear market.
Frequently asked questions
Who owns BASTO?
BASTO is part of Belle International, the Chinese footwear group headquartered in Shenzhen.
What does BASTO sell?
BASTO sells women's shoes, including sneakers, flats, loafers, Mary Janes, clogs and boots, under a "light fashion" positioning.