SENDA
Belle International · China
SENDA is a Chinese leather footwear brand originating in Yancheng, Jiangsu, founded in 1977. Since 2007 it has belonged to the footwear group Belle International.
| Founded | 1977 |
|---|---|
| Origin | Yancheng, Jiangsu, China |
| Parent | Belle International (since 2007) |
| Products | Men's and women's leather shoes |
| Website | belleintl.com |
What is SENDA?
SENDA is a Chinese leather shoe brand that originated in Yancheng in Jiangsu province, where it was founded in 1977. It was built by Senda Group, once a rival of Belle International in the Chinese footwear market.
History
Belle International acquired Senda Group in 2007 and restructured the business over the following years. Belle converted Senda's former Jiangsu plant into a production line with capacity for 10 million pairs of leather shoes a year, and expected sales of Senda leather shoes to exceed 3 million pairs in 2010. SENDA is today one of the shoe brands in Belle's portfolio.
Products and positioning
SENDA makes leather footwear for men and women, including men's leather shoes, loafers, sandals, boots and ankle boots, with a focus on classic leather styles.
Distribution
SENDA is sold through Belle's retail network in China, including the multi brand MAP by BeLLE stores, as well as through online shopping platforms.
Why it matters
SENDA is one of the long established Chinese leather shoe names consolidated into Belle International, illustrating how the country's largest footwear group built its multi brand portfolio.
Frequently asked questions
Who owns SENDA shoes?
SENDA has been part of the Chinese footwear group Belle International since Belle acquired Senda Group in 2007.
Where is SENDA from?
SENDA originated in Yancheng in Jiangsu province, China, and was founded in 1977.