Tata
Belle International · China
Tata is a Chinese footwear brand owned by Belle International, the Shenzhen based shoe group. It sits within Belle's portfolio of own footwear brands alongside Belle, Teenmix and Staccato.
| Owner | Belle International Holdings |
|---|---|
| Group headquarters | Shenzhen, China |
| Category | Footwear |
| Sister brands | Belle, Teenmix, Staccato |
What is Tata?
Tata is a footwear brand from China owned by Belle International Holdings, one of the country's largest footwear groups. Belle is headquartered in the Futian District of Shenzhen.
Products and positioning
Tata is one of several owned shoe labels in Belle's portfolio, which also includes:
- Belle
- Teenmix
- Staccato
- Senda, Basto, JipiJapa and Millie's
Each brand addresses a different style or customer within the Chinese footwear market, allowing the group to cover multiple segments through a single sourcing, manufacturing and retail operation.
Distribution
Belle's business spans product research and development, procurement, manufacturing, distribution and retailing of footwear. Its brands are sold through an extensive store network in mainland China, Hong Kong and Macau, much of it in department stores and shopping centres. Belle also distributes international footwear and sportswear brands in China.
Why it matters
Tata illustrates the multi brand strategy that Belle International has used to build scale in Chinese footwear, combining vertical integration with a portfolio of labels aimed at different consumer groups.
Frequently asked questions
Who owns Tata shoes?
Tata is owned by Belle International Holdings, a footwear group headquartered in Shenzhen, China.
What brands are part of Belle International?
Belle's own footwear brands include Belle, Teenmix, Tata, Staccato, Senda, Basto, JipiJapa and Millie's.