Yearcon
Yearcon (意尔康) is a Chinese footwear brand founded in 1995 and based in Lishui, Zhejiang. It makes affordable leather dress and casual shoes for men, women and children and sells them through thousands of retail stores across China.
| Founded | 1995 |
|---|---|
| Headquarters | Lishui, Zhejiang, China |
| Company | Yearcon Co., Ltd. |
| Core category | Leather footwear |
| Website | yearcon.cn |
What is Yearcon?
Yearcon (意尔康) is a Chinese national shoe brand operated by Yearcon Co., Ltd., with its base in Lishui, Zhejiang Province. The company runs subsidiaries covering sports goods, footwear in Shanghai, leather goods and e-commerce.
History
The brand was founded in 1995 and built a retail network reaching every main city in China. Its affordable prices and down to earth promotions gave it a traditional image, which the company set out to modernise with a fashion led winter campaign created with the agency The Nine. That campaign, themed "Xiang Jian Huan", drew on classical Chinese imagery such as white walls and black tiles, the Great Wall and snowy landscapes.
Products and positioning
Yearcon focuses on footwear for the whole family, including:
- Leather dress and casual shoes for men and women
- Children's shoes
- Sandals, beach shoes, snow boots and cotton shoes
- Leather goods, bags and belts
Distribution
The brand sells through a network of several thousand Yearcon stores across China and through online flagship stores on platforms such as JD.com.
Why it matters
Yearcon is one of the mass market footwear brands that scaled with China's domestic retail expansion. Its effort to restyle itself as a fashionable national brand reflects how heritage value brands are repositioning for younger Chinese consumers.
Frequently asked questions
Where is Yearcon from?
Yearcon is a Chinese footwear brand based in Lishui, Zhejiang Province.
What does Yearcon sell?
Yearcon sells leather dress and casual shoes for men, women and children, plus sandals, boots, bags and belts.