Romwe
Shein · China
Romwe is a Chinese online fashion retailer owned by Shein, which acquired it in 2014 according to Wikipedia. It sells low-priced, trend-led clothing online.
| Owner | Shein (acquired 2014) |
|---|---|
| Parent company founded | 2008 (Shein, in Nanjing) |
| Country of origin | China |
| Sales model | Online only |
| Parent headquarters | Singapore (per Wikipedia) |
| Segment | Mass market and fast fashion |
| Website | romwe.com |
What is Romwe?
Romwe is an online fashion retailer from China. Wikipedia's Shein article reports that Shein acquired Romwe in 2014 and lists Romwe as a Shein subsidiary. A lawsuit described in the same article refers to Romwe as Shein's sister company. The founding year and founders of Romwe were not stated in the sources reviewed.
The parent company
Shein was founded by Chris Xu, also known as Xu Yangtian, in October 2008 in Nanjing, China, originally under the name ZZKKO. The company moved its headquarters from China to Singapore in early 2022 while keeping supply chains and warehouses in China. Wikipedia names Roadget Business Pte. Ltd. as the parent company, although other passages refer to Zoetop, so the legal structure is described inconsistently.
Shein's listing plans
In April 2025 the UK Financial Conduct Authority approved Shein's prospectus for a London listing, but reports in May 2025 said the plan had stalled and that Shein was turning to Hong Kong. In August 2026 Shein filed for a Hong Kong IPO of up to 13.86 billion Hong Kong dollars, with trading expected to begin on 1 September 2026. The outcome of that listing was not verified. In May 2026 Shein also agreed to acquire the US brand Everlane.
Business model and distribution
Romwe sells online and has no store network in the sources reviewed. It shares the ultra-fast, low-price model that Shein is known for, and it is one of the smaller labels within the group alongside the main Shein brand.
Why it matters
Romwe shows how Shein built a multi-brand online portfolio through acquisition. It competes with other Chinese online brands such as Zaful and Cider.
Frequently asked questions
Who owns Romwe?
Shein owns Romwe. Wikipedia reports that Shein acquired the brand in 2014 and lists it as a subsidiary.
Is Romwe the same as Shein?
No, they are separate brands and websites, but both belong to the same group. Wikipedia describes Romwe as Shein's sister company.