29 October 2026International edition
Vol. I · No.
29 October 2026
AI IN FASHION
DAILY
The daily briefing on AI in the fashion business
Where fashion meets artificial intelligence.
Luxury and designer houses

Louis Shengtao Chen

China

Louis Shengtao Chen is a Chinese designer label founded in 2021 by the designer of the same name. It is known for dramatic, experimental designs that challenge traditional notions of glamour, and was a 2023 LVMH Prize semi-finalist.

Facts
Founded2021
DesignerLouis Shengtao Chen
OriginChina
RecognitionLVMH Prize semi-finalist 2023
Websitelouisshengtaochen.cn
Segment
Luxury
Categories
Womenswear
Sales channels
Wholesale

What is Louis Shengtao Chen?

Louis Shengtao Chen is the eponymous label of the Chinese designer Louis Shengtao Chen, founded in 2021. The brand works in China and has quickly gained international attention.

Products and positioning

The label sets out to challenge traditional notions of glamour through an experimental approach. Its signatures include:

  • Dramatic silhouettes
  • Exaggerated colours
  • Unconventional fabrics

It presents luxury as something that breaks boundaries while remaining accessible, positioning itself between eveningwear drama and a playful, contemporary attitude.

Recognition

In 2023 the brand was named a semi-finalist of the LVMH Prize for young fashion designers, one of the industry's most prominent platforms for emerging talent.

Distribution

The label works with showroom partners for wholesale, including Tomorrow's showroom roster, and communicates through its own website and social channels.

Why it matters

Louis Shengtao Chen is part of a new generation of Chinese designers gaining international recognition within a few years of launch, helped by global competitions such as the LVMH Prize.

Frequently asked questions

Who is Louis Shengtao Chen?

Louis Shengtao Chen is a Chinese fashion designer who founded his eponymous label in 2021.

Was Louis Shengtao Chen in the LVMH Prize?

Yes, the brand was a semi-finalist of the LVMH Prize in 2023.

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