A. Kjærbede
Denmark
A. Kjærbede is a Danish sunglasses brand founded in 2016 by Adam Fredshavn Geertsen. It combines design, quality and affordability and was stocked in more than 1,600 shops in 23 countries in 2022.
| Country | Denmark |
|---|---|
| Founded | 2016 |
| Founder | Adam Fredshavn Geertsen |
| Reach (2022) | 23 countries, 1,600+ shops |
| Fourth collection | The Dreamer Collection, 2022 |
What is A. Kjærbede?
A. Kjærbede is a sunglasses brand from Denmark. According to a February 2022 trade feature, it was founded in 2016 by Adam Fredshavn Geertsen, who owns it and has designed every collection since the start. He has more than 20 years of experience in the fashion industry.
Products and positioning
The brand positions itself on Danish design, quality and a good price. Each order includes a travel case and a cleaning cloth. The fourth collection, The Dreamer Collection of 2022, contains 17 styles, six of them new designs.
Distribution
At the time of the feature, the sunglasses were sold in 23 countries and stocked in more than 1,600 shops worldwide. Retailers named include the Louisiana Museum of Modern Art, the V and A in London, ASOS and Urban Outfitters. The brand also sells online. The feature does not name a city.
Why it matters
The brand is an example of a founder-led eyewear label that reached broad international distribution within a few years through a mix of museum shops and fashion retailers.
Frequently asked questions
Where is A. Kjærbede from?
A. Kjærbede is a Danish sunglasses brand.
Who founded A. Kjærbede?
Adam Fredshavn Geertsen founded the brand in 2016 and has designed every collection since.