29 October 2026International edition
Vol. I · No.
29 October 2026
AI IN FASHION
DAILY
The daily briefing on AI in the fashion business
Where fashion meets artificial intelligence.
Bags, accessories and eyewear

Adax

Denmark

Adax is a Danish leather bag brand founded in Copenhagen in 1982 by designer Eugen Silfen. It makes handbags, travel bags, wallets and small leather goods sold through retailers and its own webshop.

Facts
Founded1982, Copenhagen
FounderEugen Silfen
HeadquartersRoskilde, Denmark
StockistsMore than 500 stores
Websiteadaxshop.com
Segment
Mid-market
Categories
BagsAccessories
Sales channels
WholesaleE-commerce

What is Adax?

Adax is a Danish maker of leather bags and accessories, operated by ADAX A/S and based in Roskilde. The company describes itself as one of Northern Europe's leading bag manufacturers, with a focus on timeless design, quality and function.

History

Adax was founded in Copenhagen in 1982 by designer Eugen Silfen, who still leads design of the collections. The brand releases two collections each year.

Products and positioning

Leather bags are the core of the range, complemented by travel and small leather goods:

  • Totes, shoulder, crossbody and mini bags
  • Travel and laptop bags and suitcases
  • Wallets, gloves, bag straps and bag charms
  • Leather care products

Best-selling lines include the braided Mindy and Marlin styles and the Sia and Corsico collections. Adax is a member of the Leather Working Group and runs a pre-loved resale programme called ReuseMe.

Distribution

The brand is sold through more than 500 stores in Scandinavia and Germany, international online retailers such as Boozt and department stores such as Åhléns, as well as its own webshop.

Why it matters

Adax represents the Scandinavian mid-market leather goods segment, combining wholesale reach with resale and sourcing initiatives.

Frequently asked questions

Where is Adax from?

Adax is a Danish bag brand founded in Copenhagen in 1982 and now based in Roskilde.

Who founded Adax?

Adax was founded by designer Eugen Silfen, who still heads design.

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