14 October 2026International edition
Vol. I · No.
14 October 2026
AI in Fashion
DAILY
The daily briefing on AI in the fashion business
Where fashion meets artificial intelligence.
Bags, accessories and eyewear

RE:DESIGNED

Denmark

RE:DESIGNED is a Danish leather goods brand from Horsens, launched in 2003 under the name Dixie. It makes women's leather bags, gloves, footwear and accessories, including a range of knitting bags and cases.

Facts
Founded2003, as Dixie
Based inHorsens, Denmark
MaterialGrained leather
MottoConsume less, buy better
Websiteredesigned.dk
Segment
Mid-market
Categories
BagsAccessoriesFootwear
Sales channels
E-commerceWholesale

What is RE:DESIGNED?

RE:DESIGNED is a Danish accessories brand based in Horsens. It launched in 2003 under the name Dixie and today focuses on women's leather bags and accessories, with a philosophy summed up in its motto "Consume less, buy better".

Products and positioning

The core of the range is bags in soft, grained leather that is finished with lacquer and wax and develops a patina over time. Categories include handbags, everyday bags, shoulder bags and crossbody bags, complemented by gloves, footwear and accessories. A dedicated project line offers handmade leather knitting bags, needle cases and organisers, from small cases to large bucket bags.

  • Handbags, shoulder bags and crossbody bags
  • Gloves, footwear and accessories
  • Leather knitting bags and cases

Some lines use leftover leather scraps and damaged hides from tanneries, and the brand points to FSC certified and climate neutral packaging and SMETA audited production.

Distribution

RE:DESIGNED sells through its own webshop and through stockists, including yarn and design stores in Europe and Australia.

Why it matters

RE:DESIGNED shows how a Scandinavian leather goods label can extend its craft into niche communities such as knitting while promoting durability and slower consumption.

Frequently asked questions

Where is RE:DESIGNED from?

RE:DESIGNED is a Danish brand based in Horsens, Denmark.

What does RE:DESIGNED sell?

RE:DESIGNED sells women's leather bags, gloves, footwear and accessories, as well as leather knitting bags and cases.

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