Núnoo
Núnoo is a Danish bag and accessories brand founded in Copenhagen in 2015 by sisters Pia Silfen-Jensen and Naja Silfen. It designs stylish, quality bags at affordable prices.
| Founded | 2015 |
|---|---|
| Founders | Pia Silfen-Jensen, Naja Silfen |
| Based in | Copenhagen, Denmark |
| Products | Bags and accessories |
| Website | nunoo.dk |
What is Núnoo?
Núnoo is a Danish bag and accessories brand from Copenhagen, founded in 2015 by sisters Pia Silfen-Jensen and Naja Silfen. Its name means scent of a baby in Greenlandic and was a nickname their Greenlandic mother used for Naja.
Products and positioning
Núnoo aims to offer stylish, high quality bags at affordable prices. The range is organised by style and includes recurring lines such as Helena, Ellie, Dandy and Mille, with materials such as suede, canvas and braided finishes.
- Crossbody, shoulder and handle bags
- Totes
- Bag charms and other accessories
- Jewellery
Distribution
The brand sells through retailers worldwide and through its own webshops for Denmark, other European markets and international customers. Núnoo has a team of around 20 people.
Why it matters
Núnoo shows how a founder led Scandinavian accessories label can reach international wholesale and online customers by keeping a clear, accessible price point and building a set of signature bag lines.
Frequently asked questions
Who founded Núnoo?
Núnoo was founded in 2015 by sisters Pia Silfen-Jensen and Naja Silfen.
What does the name Núnoo mean?
Núnoo means scent of a baby in Greenlandic, a nickname the founders' mother used for Naja.