Ahluwalia
Ahluwalia is a London designer label founded in 2018 by Priya Ahluwalia. It makes menswear and womenswear that blends her Indian and Nigerian heritage with London influences, often reworking vintage and surplus clothing.
| Founded | 2018 |
|---|---|
| Founder | Priya Ahluwalia |
| Based in | London, United Kingdom |
| Shows at | London Fashion Week |
| Design focus | Heritage and reworked materials |
| Website | ahluwalia.world |
What is Ahluwalia?
Ahluwalia is a multi award-winning designer label based in London, launched in 2018 by Priya Ahluwalia, a graduate of the MA Menswear course at the University of Westminster. The brand shows its collections at London Fashion Week.
Products and positioning
The label's design language draws on the designer's Indian and Nigerian heritage and her London roots. Collections reference art, music, literature and culture from the African and Asian diasporas, mixing past and present.
- Reworking of vintage and surplus garments through textile techniques
- Attention to responsible sourcing and manufacturing across the design process
- Collections for men and women, such as the AW26 collection Birds of a Feather
Distribution
Ahluwalia sells through its own website and international stockists, including designer fashion retailers such as END. and SSENSE.
Why it matters
Ahluwalia is one of the most visible London labels to combine diaspora storytelling with circular design practices, showing how reuse of existing materials can sit at the core of a designer brand rather than in a side project.
Frequently asked questions
Who founded Ahluwalia?
Ahluwalia was founded in 2018 by London designer Priya Ahluwalia.
What is Ahluwalia known for?
It is known for collections that blend Indian, Nigerian and London influences and rework vintage and surplus clothing.