Ali Karoui
Tunisia
Ali Karoui is a Tunisian couture label founded in 2012 by designer Ali Karoui. It creates evening gowns and couture pieces worn by celebrities from the Arab world and beyond.
| Founded | 2012 |
|---|---|
| Founder | Ali Karoui |
| Origin | Tunisia |
| Specialism | Couture evening wear |
| Award | Mediterranean Fashion Prize, 2014 |
| Website | alikaroui.com |
What is Ali Karoui?
Ali Karoui is a couture label founded in 2012 by the Tunisian designer Ali Karoui, who was born in Tunis in 1986. The brand, also known as Ali Karoui Coutures, focuses on evening and red carpet dressing.
History
Karoui studied fashion at ESMOD Tunis from 2003 to 2005. Two years after launching his label he won the Mediterranean Fashion Prize in 2014. His work has drawn international attention through celebrity clients, and he has collaborated with the jewellery house Chopard. In 2024 he was named among Forbes' 40 fashion innovators.
Products and positioning
The label creates couture style evening gowns and made to measure pieces, including statement dresses and customised outerwear such as a trench coat made for Beyoncé.
- Couture evening gowns
- Made to measure pieces for public appearances
- Red carpet looks for actresses, singers and models
Clients have included Nancy Ajram, Haifa Wehbe, Dorra Zarrouk, Hanaa Ben Abdesslem, Adèle Exarchopoulos and Georgina Rodríguez.
Why it matters
Ali Karoui is one of the most visible couture designers to emerge from Tunisia, showing how North African and Arab designers have gained a global red carpet profile.
Frequently asked questions
Where is Ali Karoui from?
Ali Karoui is a Tunisian designer, born in Tunis in 1986. He founded his couture label in 2012.
Who has worn Ali Karoui?
Ali Karoui has dressed Beyoncé, Nancy Ajram, Haifa Wehbe, Georgina Rodríguez and Adèle Exarchopoulos, among others.