9 October 2026International edition
Vol. I · No.
9 October 2026
AI in Fashion
DAILY
The daily briefing on AI in the fashion business
Where fashion meets artificial intelligence.
Childrenswear

babymel

United Kingdom

babymel is a baby accessories brand best known for changing bags, sold through retailers such as John Lewis in the United Kingdom. Its eco range uses fabric made from repurposed plastic bottles.

Facts
Main productsBaby changing bags and backpacks
Eco range materialRepurposed plastic bottles
Example retailerJohn Lewis
Example model capacity14 litres (Quinn Eco Backpack)
Segment
Mid-market
Categories
Accessories
Sales channels
Department storesE-commerce

What is babymel?

babymel is a brand of baby accessories, centred on changing bags and backpacks for parents. Its products are sold through UK retailers including John Lewis, which lists several babymel models.

Products and positioning

The retailer's page for the Quinn Eco Backpack Changing Bag gives a picture of the brand's design approach. The bag holds 14 litres and can be worn as a backpack or carried over the shoulder. Listed features include:

  • A pocket that dispenses wipes
  • A stroller attachment
  • An insulated bottle holder
  • A padded changing mat that can be machine washed

The outer material and lining are water-resistant and wipe clean. The bag is made from repurposed plastic bottles, and the stated composition is polyester.

Distribution

Its changing bags appear in the range of a major UK department store, which indicates distribution through established retail partners.

Frequently asked questions

What does babymel sell?

babymel sells baby changing bags and backpacks, including an eco range made from repurposed plastic bottles.

Where can you buy babymel?

Babymel bags are sold through UK retailers including John Lewis.

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