Blade & Rose
Blade & Rose is a British children's clothing brand founded in 2010 by husband and wife Amanda and Jon. It is best known for baby and toddler leggings with designs on the bottom, plus matching accessories.
| Founded | 2010 |
|---|---|
| Founders | Amanda and Jon |
| Origin | United Kingdom |
| Signature product | Leggings with designs on the bottom |
| Website | bladeandrose.co.uk |
What is Blade & Rose?
Blade & Rose is a British family business making clothing for babies and young children. It was started in 2010 during a maternity leave by husband and wife team Amanda and Jon, whose children are Harvey Blade and Issey Rose.
Products and positioning
The brand made its name with leggings featuring unique designs on the bottom, a signature that has since been extended into a broader offer:
- Baby and toddler leggings
- Matching clothing accessories
- Gift ready pieces
It emphasises top quality yarn, aiming for fabrics that are durable, wash well and are gentle on babies' skin.
Distribution
Blade & Rose launched through high end independent children's clothing stores and gift shops. It now has stockists in many countries, including Germany, France, Japan, China and Australia, and is expanding in the United States, alongside its own online shop.
Why it matters
Blade & Rose shows how a single, distinctive product idea can anchor a small childrenswear brand and carry it from local gift shops into international wholesale. Its growth through independent retailers highlights the continuing importance of specialist stores in the baby gifting market.
Frequently asked questions
Who founded Blade & Rose?
Blade & Rose was founded in 2010 by husband and wife Amanda and Jon, during a maternity leave.
What is Blade & Rose known for?
The brand is known for baby and toddler leggings with unique designs on the bottom, along with matching accessories.