BadRhino
BadRhino is a British big and tall menswear brand launched in 2015. It sells casual and smart clothing for larger and taller men online and through physical stores in the UK.
| Launched | 2015 |
|---|---|
| Origin | United Kingdom |
| Focus | Big and tall menswear |
| Retail partner | Yours Clothing |
| Online reach | 90+ countries |
| Website | badrhino.com |
What is BadRhino?
BadRhino is a UK menswear brand launched in 2015 to serve big and tall shoppers. It focuses on extended sizes that are often under represented on the high street.
Products and positioning
The brand offers a complete casual wardrobe in larger sizes, along with a dedicated Tall Fit line featuring longer trousers, extra body length and longer sleeves.
- Shirts, polos and T-shirts
- Jeans, trousers and shorts
- Coats, jackets and knitwear
- Sweatshirts, basics and accessories
Distribution
BadRhino started as an online business and sells through e-commerce to more than 90 countries. Its menswear is also available in around 50 Yours Clothing stores across the UK, and the brand has opened standalone UK stores in Skegness and Great Yarmouth.
Why it matters
BadRhino shows how a niche sizing focus can support a digital first menswear business and then justify a move into physical retail. Its shop in shop presence within a plus size womenswear chain highlights how inclusive sizing brands can share retail space to reach their customers.
Frequently asked questions
What is BadRhino?
BadRhino is a British menswear brand launched in 2015 that specialises in big and tall clothing.
Where can you buy BadRhino?
BadRhino sells online to more than 90 countries and in UK stores, including around 50 Yours Clothing shops.