9 October 2026International edition
Vol. I · No.
9 October 2026
AI in Fashion
DAILY
The daily briefing on AI in the fashion business
Where fashion meets artificial intelligence.
Bags, accessories and eyewear

BAG AFFAIR

France

BAG AFFAIR is a French handbag brand from Brest in Brittany that makes business bags for working women. It uses sustainable materials, notably cork, instead of tanned leather.

Facts
OriginBrest, Brittany, France
Co-founderRonja Nielsen
Main productsBusiness handbags
Key materialCork
Segment
Premium
Categories
BagsWomenswear
Sales channels
WholesaleE-commerce

What is BAG AFFAIR?

BAG AFFAIR is a French bag brand based in Brest, in Brittany. A press release issued for the Neonyt fair in Berlin in July 2019 described it as less than two years old at that point, and named Ronja Nielsen as a co-founder.

Products and positioning

The brand designs business handbags for working women who, in its view, lacked suitable professional bags. It emphasises sustainable materials and uses cork in particular, which avoids the tanning process required for leather.

Distribution

In 2019 the brand was expanding into Germany. Its appearance at Neonyt, from 2 to 4 July 2019, was its first international trade show. It took part together with SloWeAre, a French platform that lists sustainable brands after an audit.

A later trade press release from 2021 referred to a Made in France collection, produced in Saint-Malo, but the details of that range are not covered here.

Frequently asked questions

Where is BAG AFFAIR from?

BAG AFFAIR is a French brand based in Brest, in Brittany.

What does BAG AFFAIR sell?

It sells business handbags for women, made with sustainable materials such as cork.

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