9 October 2026International edition
Vol. I · No.
9 October 2026
AI in Fashion
DAILY
The daily briefing on AI in the fashion business
Where fashion meets artificial intelligence.
Bags, accessories and eyewear

Beautiful Birds

Russia

Beautiful Birds is a Russian handbag and accessories brand based in St Petersburg. The line was created in 2020 by designers from the studio BB1 Studio, and each bag is named after a bird.

Facts
Line created2020
Trademark registeredDecember 2020
Based inSt Petersburg, Russia
Design studioBB1 Studio
ProductsHandbags and accessories
Segment
Mid-market
Categories
BagsAccessories
Sales channels
E-commerce

What is Beautiful Birds?

Beautiful Birds is a Russian bag label listed under St Petersburg. According to its employer profile, the line was created in 2020 by designers from the Russian studio BB1 Studio, and its trademark was registered in December 2020.

Products and positioning

The brand makes handbags and accessories. Its concept is distinctive: every bag carries the name of a bird. The profile states that:

  • The leather used is natural and made in Russia
  • The hardware is custom-designed
  • The leather embossing is also custom-designed

These details place the brand in the design-led end of the accessories market, with locally sourced material as a selling point.

Why it matters

Beautiful Birds belongs to the group of young Russian accessories labels created around 2020 that emphasise domestic leather and original design details.

Frequently asked questions

Where is Beautiful Birds from?

Beautiful Birds is a Russian brand listed in St Petersburg, and its leather is described as natural and made in Russia.

What does Beautiful Birds sell?

It sells handbags and accessories, with each bag named after a bird.

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